Advertising Translation – Tool to Attract the Global Consumer Base

Imagine you own a clothing brand that has the most exotic clothes and are loved by the people. The only problem is that you live in a small town and not many foreigners visit your town. Despite being the best in what you do, your business isn’t that successful. You create a website and start telling the world about your business but still, there isn’t much progress.

Despite using digital means to market your product, you are not getting enough audience attention. The thing is, the world doesn’t speak the same language as yours, nor does the culture of global audiences match with your culture. Advertising translation services are the solution that your cake business needs. So when the audience completely understands what you are selling, they will be more inclined to indulge in business with you.

Advertising translation is more than just linguistic conversion. In this read, we are going to talk about advertising translation in detail. We will also discuss how effective of a tool this type of translation is in ensuring a greater consumer base for businesses.

Advertising Translation

Advertising translation is the translation of advertisements, brochures, and other promotional content that a business uses to market its products and services. According to Statista, the global advertising industry is expected to reach US$1,077.00bn in 2024. Advertisements are a crucial component for firms who want to develop their customer base throughout the world.

Translating adverts is a complex process that involves not only the understanding of target and source languages but also cultures. In order to make sure that your adverts resonate with the needs and demands of the audience, they need to comply with the culture and language as well. One thing with which the audience can relate, might not be relatable for another group of audience.

Let’s talk about the most famous example everybody is aware of. KFC’s slogan goes like “It’s finger lickin’ good. When KFC entered the Chinese market and translated its slogan, it became “Eat Your Fingers Off”. This directly referred to cannibalism, which is the most abhorred concept in Chinese culture. Though this mistake was rectified in a short time, we are telling you that this is what happens when translation isn’t done right.

Cultural and Contextual Acceptance

Advertising translation makes your marketing content culturally acceptable for the target audiences. Here context refers to providing your audience with the background information so that they can make a well-informed decision.

Your advertisements must contain information like vision and the background story of your brand as well as what things it supports. When such advertisements are translated, they contain the context that helps the audience think that they are buying from a brand that does good in society. For instance, if your clothing brand supports the black community, your brand is perceived as free of racism which brings more customers to your business.

Hence, with advertising translation, the culture and the context both remain a part of your marketing material, and a positive image of your brand is perceived worldwide. All you need to do is hire skilled and qualified translators from a professional translation company and see how your business reaches its full potential.

Capture the Attention of Potential Customers

When the cultural norms align with those of the audience and language doesn’t remain a barrier, it captures the attention of the audience and they turn from prospective buyers to permanent ones. It allows foreign audiences to know about your products and services. Other than that, it also bestows a competitive advantage to your brand.

There are multiple businesses in the global market and not all of them are using advertising translation. So when you use it, your business becomes more visible to the audience.

The more the audience can see your brand, the more they will browse your products. Catchy slogans and mottos, when converted into the audience’s language, arouse their interest. In the long run, it enhances the Click-through rate (CTR) and Conversion rate (CVR) and showcases how your brochures are impacting your sales.

Triggering Nostalgia

Oftentimes, brands bring back old memories to evoke emotions of the audience. This triggers nostalgic feelings in the audience, and they grow attachment towards your brand. Such advertisements become more popular among the audience and with their accurate translation, the audience perceives a positive image of your brand.

For example, if you own a toy business and advertise how you are bringing back beyblades, it will definitely spark the interest of millennials. They will pay more attention to your business and with the right translation of the marketing materials, these millennials will increase your sales too.

Final Words!

To sum up, advertising translation is a magic tool for businesses that want to capture the attention of global audiences. First of all, you need to create catchy ads, and then, with their accurate translation, get ready to hit the global market.